You are currently browsing the daily archive for March 28th, 2008.
The newspaper industry has experienced its greatest drop in ad revenue in more than 50 years, but that drop can be attributed to both a general economic slowdown and the challenges faced by the industry.
Print advertising dropped 9.4 percent to $42 billion and total advertising revenue dropped 7.9 percent to $45.3 billion in 2007 compared with the prior year.
Even online revenue, which is supposed to save print, grew 18.8 percent in 2007 compared with its 31.4 percent growth rate in 2006.


