Four years ago, UNITY organizers dared to dream they might have 10,000 registrants at the 2008 conference.

But as the conference grows closer, their dreams have been dashed by the side effects of industry turmoil and layoffs. As of 4 p.m. Friday, only 4,314 people had registered for the conference.

The conference meets July 23 to July 27 in Chicago. Are you planning to go? Meet up with CFABJers as well as local members of NAHJ and AAJA who also will be attending the conference at our July 17 pre-UNITY event.

Watch this space for more details.